InstaRelay
Executive Summary
Vision Statement
Empower agencies to scale Instagram management effortlessly, eliminating operational friction and enabling teams to focus on creative and strategic excellence.
Problem Summary
Social media agencies managing Instagram for multiple clients face severe operational bottlenecks due to the native app's 5-account limit, cumbersome two-factor authentication (2FA) processes, and frequent loss of drafts or session disruptions. These issues force agencies to juggle logins, repeatedly request 2FA codes from clients, and risk unprofessional delays, all of which scale poorly as the client roster grows.
Proposed Solution
InstaRelay is a SaaS platform purpose-built for agencies managing 10+ Instagram accounts. It provides a secure, unified dashboard with robust multi-account access, centralized 2FA management (including integration with authenticator apps and delegated approval flows), and persistent draft management. The platform leverages official Instagram APIs for publishing, engagement, and analytics, while offering native-app workarounds for actions not supported by the API.
Market Analysis
Target Audience
The ideal user is a social media manager or agency owner overseeing 10 to 50+ Instagram accounts for clients across diverse industries. These users are tech-savvy, value efficiency and security, and often manage distributed teams. They are frustrated by the limitations of the Instagram app, require robust permission controls, and need to maintain a professional, responsive service for clients.
Niche Validation
Reddit post engagement and top-voted comments confirm this is a genuine, acute pain point for agencies. Multiple users report operational nightmares, lost productivity, and reputational risks due to login and 2FA hurdles. Existing tools (e.g., Meta Business Suite, Sprout Social) only partially address the problem, especially for actions requiring native app access. This indicates a strong market gap for a specialized, agency-focused solution.
Google Trends Keywords
Market Size Estimation
Focusing on agencies managing 10+ Instagram accounts in English-speaking markets, the SAM is conservatively 20,000 agencies with a combined annual spend potential of $200M–$400M.
A realistic initial SOM is 1% of SAM: 200 agencies, with an average spend of $250/month, yielding an obtainable MRR of $50,000.
The global market for social media management tools is estimated at $17B+ by 2025 (Statista). There are over 100,000 digital marketing agencies worldwide, with a significant portion managing Instagram for clients.
Competitive Landscape
Competitors include Statusbrew (Statusbrew), Sprout Social (Sprout Social), and StoryChief (StoryChief). These platforms offer multi-account scheduling, analytics, and team permissions, but all rely on the Instagram API, which limits certain in-app actions (e.g., story posting, engagement, and some analytics). None fully solve the 2FA and draft loss issues at scale, especially for agency workflows.
Product Requirements
User Stories
As an agency manager, I want to add and manage 10+ Instagram accounts without logging in/out repeatedly.
As a team member, I want secure, delegated access to client accounts without needing client 2FA codes for every login.
As a content creator, I want to save and retrieve drafts reliably, even if my session expires or the app crashes.
As an agency, I want to assign permissions and roles to my team for each client account.
MVP Feature Set
Multi-account dashboard with persistent sessions
Centralized 2FA management and approval workflow
Draft autosave and recovery
Role-based access control for teams
Basic publishing, scheduling, and analytics integration via Instagram API
Non-Functional Requirements
GDPR-compliant data handling
99.9% uptime SLA
End-to-end encryption for credentials and drafts
Responsive UI for desktop and mobile
Key Performance Indicators
Number of agencies onboarded (monthly)
Average number of accounts managed per agency
Reduction in 2FA-related support tickets
User retention rate after 90 days
Net Promoter Score (NPS) from agency users
Data Visualizations
Visual Analysis Summary
The following chart visualizes the comparative limitations of native Instagram app management versus leading social media management platforms and the proposed InstaRelay solution, highlighting the unique value proposition.
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Go-to-Market Strategy
Core Marketing Message
Stop losing time and credibility juggling Instagram logins and 2FA codes—InstaRelay lets your agency manage 10+ accounts securely, with zero client interruptions and full native functionality.
Initial Launch Channels
- Targeted outreach in Reddit communities (e.g., r/socialmedia, r/agencylife)
- Launch on Product Hunt with a demo video and testimonials from beta agencies
- Partner with micro-influencers in the social media marketing space for webinars and live demos
Strategic Metrics
Problem Urgency
Critical
Solution Complexity
High
Defensibility Moat
The defensibility comes from deep integration with Instagram APIs, proprietary 2FA workflow management, and persistent draft storage. Building robust compliance and security features, plus a seamless user experience for agencies, creates significant switching costs.
Source Post Metrics
Business Strategy
Monetization Strategy
Adopt a tiered subscription model based on the number of managed accounts and user seats. Offer a 14-day free trial, with pricing starting at $99/month for up to 10 accounts, scaling to $399/month for 50+ accounts. Include add-ons for advanced 2FA management and premium support.
Financial Projections
If 100 agencies adopt the platform at an average of $200/month within the first year, MRR would reach $20,000. With strong word-of-mouth and integration partnerships, scaling to 500 agencies could yield MRR of $100,000+ within 2–3 years.
Tech Stack
Node.js with Express for real-time updates and seamless integration with third-party APIs (including Instagram Graph API).
PostgreSQL for structured data (users, accounts, drafts), with Redis for session and draft caching.
Next.js for fast, SEO-optimized, and scalable web application delivery.
Instagram Graph API for posting and analytics, Authy or Google Authenticator API for 2FA integration, Stripe for subscription billing, AWS S3 for file/draft storage.
Risk Assessment
Identified Risks
Instagram API limitations and potential changes to terms of service could restrict core functionality. Security breaches or mishandling of 2FA/credentials could damage trust irreparably.
Mitigation Strategy
Maintain close monitoring of Instagram API updates and compliance guidelines. Implement rigorous security audits, encrypted credential storage, and offer transparent incident response protocols.