SeatGuard
Executive Summary
Vision Statement
Empower SaaS businesses to protect their revenue and maintain fair pricing models, while preserving customer relationships through intelligent, automated seat management.
Problem Summary
SaaS companies with per-seat pricing frequently lose significant revenue due to customers sharing logins across multiple users. This creates a dilemma: enforcing seat policies risks damaging customer relationships and churn, while ignoring the issue undermines pricing integrity and fairness for other customers. The problem is widespread, with many businesses reporting lost revenue and operational headaches from undetected seat sharing.
Proposed Solution
SeatGuard is a SaaS platform that automatically detects login sharing patterns (such as multiple IPs, concurrent sessions, or device changes) and offers configurable, automated pathways for customers to upgrade to appropriate team plans. It enables SaaS providers to enforce seat compliance diplomatically, with options for gentle nudges, feature gating, or direct enforcement, all while minimizing customer friction and maximizing revenue recovery.
Market Analysis
Target Audience
SeatGuard is designed for SaaS founders, product managers, and finance leaders at companies with per-seat or user-based pricing models. These businesses typically have 50–5,000 customers and are experiencing revenue leakage from seat sharing. They value customer retention, operational efficiency, and scalable billing enforcement.
Niche Validation
The Reddit post and its high engagement (292 upvotes, 202 comments) demonstrate a clear, widespread pain point among SaaS operators. Top comments validate the dilemma and suggest a strong demand for automated, non-confrontational solutions. Industry best practices in SaaS governance and billing further support the need for tools that balance compliance and customer experience.
Google Trends Keywords
Market Size Estimation
Focusing on mid-market SaaS companies (50–5,000 customers) with per-seat pricing, the SAM is estimated at $12 billion.
With an initial focus on North America and targeting 1% of the SAM, the SOM is $120 million.
The global SaaS market is projected to reach $1.2 trillion by 2027. Assuming 10% of SaaS companies use per-seat pricing, the TAM is approximately $120 billion.
Competitive Landscape
Existing solutions like Zylo and BetterCloud offer SaaS governance and vendor management, but lack specialized seat compliance and automated enforcement features. SeatGuard fills a gap by focusing specifically on seat sharing detection and diplomatic billing enforcement, differentiating itself from broader SaaS management platforms. Zylo, BetterCloud
Product Requirements
User Stories
As a SaaS founder, I want to automatically detect when customers share logins so I can enforce seat compliance.
As a product manager, I want to configure enforcement levels (e.g., gentle nudge, feature gating, direct enforcement) to minimize customer friction.
As a finance leader, I want to see detailed reports on seat sharing incidents and revenue recovery.
MVP Feature Set
Automated detection of login sharing patterns (multiple IPs, concurrent sessions, device changes)
Configurable enforcement workflows (gentle nudge, feature gating, direct enforcement)
Integration with popular SaaS billing platforms (Stripe, Chargebee)
Detailed reporting on seat sharing incidents and revenue recovery
Non-Functional Requirements
High availability and reliability for real-time detection and enforcement
Scalable architecture to handle large volumes of SaaS customers
Secure handling of sensitive user data and compliance with GDPR, HIPAA
Key Performance Indicators
Number of seat sharing incidents detected
Revenue recovered from seat compliance enforcement
Customer churn rate after enforcement
Customer satisfaction with enforcement process
Data Visualizations
Visual Analysis Summary
The chart below illustrates the potential revenue recovery for SaaS companies using SeatGuard, based on the number of seat sharing incidents detected and enforced.
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Go-to-Market Strategy
Core Marketing Message
Stop losing revenue to seat sharing without damaging customer relationships. SeatGuard automates compliance and billing enforcement, so you can focus on growth.
Initial Launch Channels
Targeted outreach to SaaS founders and product managers on LinkedIn, launch on Product Hunt, and engage with micro-influencers in the SaaS community.
Strategic Metrics
Problem Urgency
High
Solution Complexity
Medium
Defensibility Moat
SeatGuard’s defensibility lies in its specialized focus on seat sharing detection and automated enforcement, combined with a user-friendly interface and integration with popular SaaS billing platforms. Proprietary algorithms for detecting sharing patterns and configurable enforcement workflows create a high switching cost for customers.
Source Post Metrics
Business Strategy
Monetization Strategy
SeatGuard will use a tiered subscription model based on the number of SaaS customers monitored. Entry-level plans start at $99/month for up to 100 customers, with enterprise plans scaling to $999/month for unlimited customers and advanced features.
Financial Projections
With 1,000 customers at an average of $299/month, SeatGuard could achieve $299,000 MRR within 18 months of launch.
Tech Stack
Node.js with Express for rapid development and integration with SaaS billing APIs.
PostgreSQL for relational data and user management.
Next.js for its SEO and performance benefits.
Stripe for payments, OpenAI API for AI-driven anomaly detection, AWS S3 for file storage.
Risk Assessment
Identified Risks
Customers may perceive automated enforcement as intrusive, leading to churn or negative feedback.
Mitigation Strategy
Offer configurable enforcement levels and clear communication about the benefits of compliance. Provide excellent customer support to address concerns and feedback.