PartPal
Executive Summary
Vision Statement
To become the essential companion for CPAP maintenance, ensuring optimal therapy through timely equipment replacement.
Problem Summary
CPAP users struggle to manually track equipment replacement schedules based on actual usage hours, environmental factors, and regional guidelines. Existing apps like myAir and DreamMapper focus on therapy metrics but lack automated supply tracking, leading to suboptimal equipment maintenance.
Proposed Solution
PartPal syncs with CPAP devices to log usage hours and environmental data, then applies customizable replacement algorithms to send personalized reminders when supplies need replacement. Integrates regional guidelines and user-specific variables like humidity settings.
Market Analysis
Target Audience
Tech-savvy CPAP users managing their own therapy, typically aged 40-70. Primary needs:
- Automated tracking without manual logging
- Customizable replacement schedules
- Integration with existing therapy apps
- Regional guideline compliance
Niche Validation
Validated by direct user request on Reddit and gap in existing solutions. While ResMed myAir [2][4] and Philips DreamMapper [1][3][5] offer therapy tracking, neither provides automated supply replacement features. Sleeplay App [1] includes supply tracking but lacks usage-based personalization.
Google Trends Keywords
Market Size Estimation
Connected device users in English-speaking markets (US, UK, CA, AU) - estimated 12M potential users.
Initial target: 1% of SAM (120K users) through app stores and CPAP communities.
Global CPAP market ($7.5B in 2023) with 936M estimated sleep apnea cases worldwide. 30% of users actively manage supplies.
Competitive Landscape
Direct competitors:
- ResMed myAir: Therapy tracking only [2][4]
- Philips DreamMapper: Focuses on mask fit and AHI [3][5]
- Sleeplay: Basic supply tracking without automation [1]
Advantage: PartPal uniquely combines device data integration with personalized replacement algorithms.
Product Requirements
User Stories
As a CPAP user, I want automatic sync with my machine to track usage hours
As a user in Australia, I need reminders adjusted to local replacement guidelines
As a premium user, I want humidity settings to factor into filter replacement schedules
MVP Feature Set
Bluetooth sync with ResMed/Philips devices
Usage-hour tracking dashboard
Customizable replacement rules per component
Push notification reminders
Regional guideline database (US/EU/AU)
Non-Functional Requirements
HIPAA-compliant data encryption
99.5% uptime for reminder system
Bluetooth connection stability across device models
Key Performance Indicators
User retention rate at 90 days
Premium conversion rate
Reduction in late replacements (user-reported)
Notification open rate
Go-to-Market Strategy
Core Marketing Message
Never guess when to replace CPAP supplies again. PartPal automatically tracks your usage and sends reminders tailored to your machine, environment, and location.
Initial Launch Channels
- Targeted outreach in r/CPAP and sleep apnea forums
- Collaboration with DME suppliers for bundled promotions
- App Store Optimization for "CPAP maintenance" keywords
Strategic Metrics
Problem Urgency
High
Solution Complexity
Medium
Defensibility Moat
Usage-based personalization algorithm and regional guideline database create technical barriers. Partnerships with DME suppliers establish distribution moat.
Source Post Metrics
Business Strategy
Monetization Strategy
Freemium model:
- Free: Basic tracking for 1 device
- Premium ($3.99/month): Multi-device support, environmental factor adjustments, supplier integration
- Revenue share with DME suppliers for direct reordering
Financial Projections
Conservative Year 1: 5K free users → 5% conversion → $1K MRR. Year 2: 50K users → 10% conversion → $20K MRR through targeted CPAP community marketing.
Tech Stack
Node.js with Express API for flexible integration with CPAP manufacturer SDKs
PostgreSQL for relational data storage of user profiles and replacement rules
React Native for cross-platform mobile development with Recharts for data visualization
ResMed/Philips SDKs for device data, Stripe for payments, AWS S3 for regional guideline storage
Risk Assessment
Identified Risks
- Limited manufacturer API access restricting device compatibility
- Regional guideline variations increasing complexity
Mitigation Strategy
- Launch with manual entry fallback while pursuing API partnerships
- Start with core regions (US/EU) before expanding