DoubleMind
Executive Summary
Vision Statement
Empower every adult with ADHD to thrive—not just survive—by harmonizing their ambitions and challenges through intelligent, compassionate technology.
Problem Summary
Adults with ADHD often describe life as a constant balancing act between pursuing personal goals and managing the disruptive symptoms of their condition. This 'double management' can lead to chronic overwhelm, burnout, and a sense of living two lives at once, as echoed by numerous upvoted Reddit comments and supported by clinical observations of ADHD-related executive dysfunction and compensatory burnout[1].
Proposed Solution
DoubleMind is an AI-powered personal assistant that learns user patterns, automates repetitive or routine tasks, provides context-aware reminders, and delivers adaptive coping strategies tailored to ADHD challenges. The platform is designed to reduce cognitive load, increase accountability (via features like virtual body doubling[2][3][5]), and offer a supportive, judgment-free environment for users to manage both their daily responsibilities and their symptoms.
Market Analysis
Target Audience
The ideal user is an adult (18-55) diagnosed with ADHD, often high-functioning but struggling with persistent overwhelm, task paralysis, and executive dysfunction. They are tech-comfortable, may have tried multiple productivity tools, and are seeking a solution that understands their unique double burden. Many are employed in knowledge work, creative fields, or are students; some may also be undiagnosed but self-identify with ADHD traits. They value privacy, personalization, and evidence-based support.
Niche Validation
The Reddit post received 164 upvotes, a near-perfect upvote ratio (0.99), and 36 comments, with the majority expressing strong resonance with the 'managing two lives' metaphor. Top comments mention burnout, inertia, and the failure of existing systems, confirming a real, unaddressed pain point. Web research further validates this as a widespread, under-served need among adults with ADHD, with burnout and compensatory strategies cited as common experiences[1].
Google Trends Keywords
Market Size Estimation
Focusing on English-speaking adults in the US, UK, Canada, and Australia (~30M adults with ADHD), with ~40% actively seeking digital self-management tools.
A realistic target is 1% of the SAM (~120,000 users) within 3 years, particularly those dissatisfied with generic productivity apps or seeking ADHD-specific support.
Globally, ADHD affects approximately 2.5% of adults (~140 million people). The digital mental health market is projected to surpass $20B by 2027, with ADHD-specific solutions representing a fast-growing segment[1].
Competitive Landscape
Key competitors include ADHD-specific apps (e.g., Tiimo, Inflow), generic productivity tools (e.g., Todoist, Notion), and body doubling platforms (Focusmate). However, most lack adaptive, AI-driven personalization or combine symptom management with productivity in a single platform. DoubleMind’s unique value is the integration of context-aware automation, adaptive reminders, and virtual body doubling, tailored specifically for adult ADHD challenges.
Product Requirements
User Stories
As an adult with ADHD, I want to receive reminders that adapt to my patterns so I don’t miss important tasks.
As a user, I want to automate repetitive routines (e.g., morning checklist) so I can focus on what matters.
As a user, I want to join virtual body doubling sessions to increase my accountability and motivation.
As a user, I want to track my progress and receive positive feedback tailored to my ADHD challenges.
As a user, I want to access coping strategies and resources when I feel overwhelmed or stuck.
MVP Feature Set
Adaptive, AI-driven reminders and nudges
Routine/task automation (e.g., morning, bedtime, medication)
Virtual body doubling sessions (video/audio/text)
Progress tracking and personalized feedback
Resource library for ADHD coping strategies
Non-Functional Requirements
GDPR and HIPAA-compliant data privacy
99.9% uptime for core features
Mobile-first responsive design
Accessibility (WCAG 2.1 AA compliance)
Scalable real-time infrastructure for live sessions
Key Performance Indicators
Weekly active users (WAU)
Body doubling session participation rate
Task completion rate vs. baseline
User retention after 30/90 days
Net Promoter Score (NPS)
Reduction in self-reported overwhelm/burnout (via periodic surveys)
Data Visualizations
Visual Analysis Summary
The following chart visualizes the relative popularity and growth of ADHD management strategies, highlighting the emerging demand for body doubling and AI-driven tools.
Loading Chart...
Go-to-Market Strategy
Core Marketing Message
Feeling like you’re living two lives with ADHD? DoubleMind brings your goals and challenges together in one adaptive, supportive workspace—so you can thrive, not just cope.
Initial Launch Channels
- Targeted posts and AMAs in r/ADHD, r/ADHD_Adults, and ADHD Facebook groups
- Early access beta via ADHD coaches, therapists, and newsletters (e.g., ADDitude)
- Launch on Product Hunt and ADHD-specific influencer partnerships on TikTok/Instagram
Strategic Metrics
Problem Urgency
High
Solution Complexity
Medium
Defensibility Moat
DoubleMind’s defensibility lies in proprietary behavioral data, adaptive AI personalization, and community-driven features (e.g., virtual body doubling networks). Integrations with clinical partners and continuous feedback loops further strengthen retention and differentiation.
Source Post Metrics
Business Strategy
Monetization Strategy
A freemium model: free core features (basic reminders, limited automation, and access to a few body doubling sessions per month), with premium tiers ($8-15/month) unlocking unlimited automation, advanced AI insights, and group/1:1 virtual support sessions. Enterprise licensing for clinics or coaches is also possible.
Financial Projections
With 10,000 paying users at $10/month (0.5% conversion of a 200,000-user base), MRR would reach $100,000. Achieving this is plausible given strong unmet need, high engagement, and recurring value, but depends on effective go-to-market and retention.
Tech Stack
Node.js with NestJS for scalable API development and real-time features (e.g., live body doubling sessions), or Python with FastAPI for rapid prototyping and AI integration.
PostgreSQL for structured user/task data, with Redis for real-time session management and caching.
Next.js for fast, SEO-optimized web experience, paired with React Native for mobile apps to maximize code reuse and reach.
Stripe for payments, OpenAI API for adaptive reminders and coping strategy suggestions, Twilio for notifications, and WebRTC for live body doubling/video sessions.
Risk Assessment
Identified Risks
- Over-reliance on AI or virtual accountability could reduce users’ intrinsic motivation.
- Privacy concerns around sensitive behavioral and mental health data.
Mitigation Strategy
- Incorporate human-in-the-loop features and encourage gradual independence.
- Implement robust privacy controls, transparent data use policies, and third-party security audits.