AnxiPost
Executive Summary
Vision Statement
Transform online isolation into confident digital community participation for millions with social anxiety.
Problem Summary
Core Problem: People with social anxiety experience intense fear and physical symptoms (shaking, panic) when attempting to post or comment online, particularly on Reddit. This creates a vicious cycle: inability to engage → no karma → restricted posting → continued isolation.**
Post Validation: 189 upvotes (98% ratio), 26 comments – strong resonance in r/socialanxiety. Top advice: 'Never look at replies,' 'Start in safe mental health subs,' 'Exposure therapy via small comments.'
Proposed Solution
AnxiPost is a Reddit browser extension that reduces posting anxiety through:
- Delayed Reply Visibility (1-24 hours, user-controlled)
- Safe Subreddit Ratings (99% positive response probability)
- Anxiety-First Posting Flow (progressive exposure, positive affirmation prompts)
- Anonymous Draft Mode (write without posting until ready)
- Karma Builder (guided low-risk commenting paths)
Market Analysis
Target Audience
Primary Persona: 'Alex, 24, Social Anxiety Sufferer'
- Demographics: 18-35, urban/suburban, students/early career
- Psychographics: High Reddit usage (daily), wants connection but paralyzed by posting fear
- Behaviors: Lurks in r/socialanxiety (500k+ members), r/Anxiety (1.2M), mental health subs
- Pain Points: 'Shaking while typing,' deletes posts after 30 minutes, throwaway accounts
- Tech: Chrome/Firefox users, comfortable with extensions (uBlock, RES)
Niche Validation
Strong Validation from Source: 189 upvotes (98% ratio) with 26 thoughtful comments shows acute pain point. Top comment (64 upvotes): 'Comment wherever, NEVER look at replies' validates delayed visibility feature. Multiple mentions of 'safe subs' and 'exposure therapy' align perfectly with solution.
Market Signals: r/socialanxiety (523k members), r/Anxiety (1.2M), 7.5% US adults have social anxiety disorder [NIMH].
Google Trends Keywords
Market Size Estimation
SAM: $250M – Reddit's 500M+ MAU × 5% social anxiety × 10% extension adoption × $50 LTV.
SOM: $5M – r/socialanxiety (500k) + similar subs × 5% conversion × $20/mo × 12 months.
TAM: $2.5B – 40M US social anxiety sufferers × 20% heavy Reddit users × $50 LTV (mental health digital tools avg). Global: $7B+.
Competitive Landscape
Direct Competitors: None found specifically for Reddit anxiety.
Indirect:
- Reddit Enhancement Suite (RES) – Power tools, no anxiety features [RES]
- Old Reddit Redirect – Comfort features only
- Therapy Apps (Talkspace, BetterHelp) – $60-100/session, not platform-specific
Differentiation: Platform-specific (Reddit), real-time anxiety mitigation, karma-building guidance.
Product Requirements
User Stories
As a nervous user, I want to delay seeing replies so I can post without immediate anxiety
As a beginner, I want 'safe subreddit' ratings before commenting anywhere
As a karma builder, I want guided low-risk commenting paths to gain confidence gradually
As an anxious poster, I want draft mode to write without committing to post
As a success tracker, I want to see my posting progress to build confidence over time
MVP Feature Set
- Delayed reply visibility (0-24hrs, user controlled)
- Safe subreddit database (pre-populated + community ratings)
- Simple karma tracker with success milestones
- Draft mode with 'post later' functionality
- Guided first comment wizard
Non-Functional Requirements
- Loads in <2s on Reddit pages
- Works on old.reddit.com and new Reddit
- 100% anonymous (no user tracking)
- GDPR/CCPA compliant
- Offline-first draft storage
Key Performance Indicators
Activation: 70% of installers enable first delay setting
Engagement: 40% weekly active users
Retention: 60% D30 retention
Monetization: 8% free-to-paid conversion
Virality: 0.3 sharing coefficient via success stories
Data Visualizations
Visual Analysis Summary
Key Insight: Post demonstrates textbook product-market fit – acute pain (189 upvotes), clear user needs from comments (delayed replies = #1 solution), massive niche (500k+ subreddit members).
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Go-to-Market Strategy
Core Marketing Message
"Post without panic. Engage without fear."
Initial Launch Channels
Phase 1 (First 100 Users):
- r/socialanxiety – 'I built this for us' post with extension link
- r/Anxiety, r/mentalhealth – Cross-posts
- Product Hunt – 'Reddit for Social Anxiety'
- Chrome Web Store – Target RES users
Strategic Metrics
Problem Urgency
High
Solution Complexity
Low
Defensibility Moat
Multi-Layer Moat:
- Reddit API Dependency creates high switching costs
- Safe Sub Ratings = proprietary data network effect
- User Success Data improves AI recommendations
- Community Features (success stories) build loyalty
Source Post Metrics
Business Strategy
Monetization Strategy
Freemium Model:
- Free: Basic delayed replies (1hr), safe sub ratings
- Pro ($4.99/mo): Unlimited delays, AI response drafter, karma optimizer, analytics
- Lifetime ($49): One-time purchase
Why it works: Mental health users tolerate subscriptions (Calm: $70M ARR).
Financial Projections
Conservative Year 1: 1,000 paying users × $5/mo = $5K MRR. Year 2: 10K users = $50K MRR.
Rationale: r/socialanxiety alone = 500K members. 2% conversion realistic given post resonance.
Tech Stack
Node.js + Express for fast MVP, Reddit API wrapper
PostgreSQL for user data + Redis for session caching
React + Chrome Extension APIs for seamless Reddit integration
Reddit API, Chrome Storage API, Stripe, Sentiment Analysis API (for safe sub ratings)
Risk Assessment
Identified Risks
1. Reddit API Changes: Could break extension 2. Low Monetization: Users expect free mental health tools
Mitigation Strategy
1. API Monitoring + multiple Reddit frontends supported 2. Heavy freemium value + 'support the mental health community' messaging